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BlaCkOWned Outerwear

822 Elm Street
Cincinnati OH 45202

More Than Clothing... A State of Mind

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BlaCk OWned Outerwear is a Black-owned, hip, locally-run clothing shop that stocks tracksuits, jackets, shirts and hats for men, women, and kids and was founded in 2011. BlaCk OWned Outerwear’s brick and mortar store is located in downtown Cincinnati on the corner of Elm and W 9th, but you can also shop online through their website.

African American business owners, Ervin and Means, known collectively as “Merk and Means,” had been selling their clothes out of the trunks of their two Honda Accords for 3 years before opening their store in 2014

BlaCk OWned Outerwear’s mission is to promote Black ownership while challenging societal inequities through fashion and storytelling. Since black is the color of success and sophistication, that’s what being Black Owned represents.

BlaCk OWned Outerwear’s Instagram and Facebook are not only beautiful and well organized, but they are also informative and inspiring. They post different types of events from parties, to performances, to pop-ups. Rappers Rick Ross and Young Jeezy have worn Black Owned. As have journalist Roland Martin, boxer Adrien Broner and singer Jennifer Hudson.

Ervin grew up in English Woods, Means, in the West End. Putting this store on Elm Street, with a Lebanese restaurant on one corner and a German deli on another, and with the top of City Hall visible through their window, was not done by accident. Ervin and Means wanted to place BlaCk OWned Outerwear in a stretch of town not particularly known for black retail.


Great customer service! The fit and material of the clothing is always on point. This place is more than just a clothing store, it’s a part of the community and they act as such!

Great, fashionable staff with excellent customer service. Quality products. I love that they’re always doing something in the community like visiting schools or doing back-to-school supply drives.

Links to BlaCkOWned Outerwear’s Facebook and Google Business Profile

The Voice of Black Cincinnati  is a media company designed to educate, recognize, and create opportunities for African Americans. Want to find local news, events, job posting, scholarships, and a database of local Black-owned businesses? Visit our  homepage, explore other articles,  subscribe to our newsletter,  like our  Facebook  page, join our  Facebook group, and  text VOBC to 797979.

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For more information



Phone: (513) 407-3496

Twitter / Instagram: @imblackowned

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