BlaCkOWned Outerwear

BlaCk OWned Outerwear is a Black-owned, hip, locally-run clothing shop that stocks tracksuits, jackets, shirts and hats for men, women, and kids and was founded in 2011. BlaCk OWned Outerwear’s brick and mortar store is located in downtown Cincinnati on the corner of Elm and W 9th, but you can also shop online through their website.

African American business owners, Ervin and Means, known collectively as “Merk and Means,” had been selling their clothes out of the trunks of their two Honda Accords for 3 years before opening their store in 2014

BlaCk OWned Outerwear’s mission is to promote Black ownership while challenging societal inequities through fashion and storytelling. Since black is the color of success and sophistication, that’s what being Black Owned represents.

BlaCk OWned Outerwear’s Instagram and Facebook are not only beautiful and well organized, but they are also informative and inspiring. They post different types of events from parties, to performances, to pop-ups. Rappers Rick Ross and Young Jeezy have worn Black Owned. As have journalist Roland Martin, boxer Adrien Broner and singer Jennifer Hudson.

Ervin grew up in English Woods, Means, in the West End. Putting this store on Elm Street, with a Lebanese restaurant on one corner and a German deli on another, and with the top of City Hall visible through their window, was not done by accident. Ervin and Means wanted to place BlaCk OWned Outerwear in a stretch of town not particularly known for black retail.

Links to BlaCkOWned Outerwear’s Facebook and Google Business Profile

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Online Retail, Retail | African American, Black Businesses in Cincinnati, Black owned small business, Black-Owned Business, Black-Owned Cincinnati, Black-owned, Cincinnati Small Businesses, Cincinnati black-owned fashion