Honey Lequeur is a Black-owned natural cosmetics brand that is all about promoting self love and care. Their owner is young female African American entrepreneur, Ajia Gannaway. Honey Lequeur encourages everyone to love their skin with natural products, and to remind people that the goal is not perfect skin, but healthy skin.
Honey Lequeur offers a wide variety of products. Their top sellers are their Deep Condition, Eyelash and Brow Growth Oil, and Under Eye Serum. The product categories of products are as follows: hair care, skin care, lip care, body care, and eye care. Honey Lequeur offers custom options for their body butter, lip balm and lip gloss including custom colors, flavors, and scents. They also offer wholesale pricing and product distribution. The products they carry are of such a vast variety that a person could obtain their entire daily routine from just one place!
Honey Lequeur only uses organic, and natural ingredients to supply the best quality of products. The owner offers one on one, personal skin care consultations to help customers find products that are right for them and their skin. With these consultations, questions are asked to really get to know your skin. What type of skin do you have? What are you using now? What do you want out of your new product? Really building rapport with customers, that leads into lovely customer-owner relationships AND healthy skin.
Honey Lequeur also offers samples and product testing! Giving a customer a chance to see if they really like the product or giving Ajia a chance to improve new products prior to releasing them. Always remember the goal is healthy skin, not perfect skin and everyone needs skin care.
While running a business, Ajia Gannaway is also a full time student and resident assistant at Wilmington College. She has been a skin care expert for three years now with field experience working at Lush. She has finally flourished and expanded to have her own brand: Honey Lequeur
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